Sarah Nassauer of The Wall Street Journal reports that the grocery giant, Walmart is rolling out curry chicken empanadas and 300 other items as it seeks to capture more spending by American consumers. She writes:
Walmart wants to expand its food empire. It thinks gluten-free muffin mix and oat milk ice cream hold the key.
Already the country’s largest grocer, the company is introducing a line of premium food called Bettergoods this year, aiming to attract new, often higher income shoppers more frequently and to encourage current shoppers to spend more.
The new brand took years to develop and will include foods such as cardamom rose raspberry jam for $5.24 and curry chicken empanadas. Walmart plans to add more than 300 Bettergoods items to shelves this year—many of which will cost $5 or less. […]
In early tests, some food combinations went too far, including a jarred pasta sauce with cubed zucchini, as well as strawberry and cucumber salsas.
“We don’t have the credibility yet to push that far,” said Wright. “We will.”
Read more here.
