Wal-Mart Assaults Amazon in Free Two Day Shipping War

The Wall Street Journal tells readers that Wal-Mart is today able to ship millions of products to any house in the U.S. in two days.

Wal-Mart Stores Inc. is abandoning its effort to create a rival to Amazon.com Inc. ’s membership program.

The service, called ShippingPass, was introduced almost two years ago and offered free two-day shipping for customers that paid the $49 annual membership fee. Instead, Wal-Mart will offer free shipping on more items it sells online and lower the minimum purchase required for free shipping on all orders to $35, from $50.

Wal-Mart declined to say how many people had signed up for ShippingPass, which was similar to Amazon’s $99 Prime program.

Now Wal-Mart is able to ship millions of products to any house in the U.S. in two days, Mr. Lore said. Now Wal-Mart is able to ship millions of products to any house in the U.S. in two days, Mr. Lore said.

The Walmart.com products that will automatically qualify for free shipping will include everyday purchases such as shelf-stable food, household cleaning supplies and diapers, he said. While those staples aren’t big moneymakers for most e-commerce players, they can help attract shoppers who buy them frequently.

The Walmart.com products that will automatically qualify for free shipping will include everyday purchases such as shelf-stable food, household cleaning supplies and diapers, he said. While those staples aren’t big moneymakers for most e-commerce players, they can help attract shoppers who buy them frequently.