Young Research & Publishing Inc.

Investment Research Since 1978

Disclosure

  • About Us
    • Contributors
    • Archives
    • Dick Young’s Safe America
    • The Final Richard C. Young’s Intelligence Report
    • You’ve Read The Last Issue of Intelligence Report, Now What?
    • Dick Young’s Research Key: Anecdotal Evidence Gathering
    • Crisis at Vanguard
  • Investment Analysis
    • Bonds
    • Currencies and Gold
    • Dividend Investing
    • ETFs & Funds
    • Investment Strategy
    • Retirement Investing
    • Stocks
    • The Efficient Frontier
  • Investment Counsel
  • Dynamic Maximizers®
  • Retirement Compounders®
  • Free Email Signup

Startups Forcing Gillette to Fight Price War

December 15, 2017 By Young Research

By Gandolfo Cannatella @ Shutterstock.com

After years of adding more blades and more features to its razors to justify higher prices, Gillette will begin selling blades that offer lower prices. Gillette is being forced to compete with online startup companies Harry’s and Dollar Shave Club. Gillette could be cutting prices by as much as 20% on some razors. Sharon Terlep reports at The Wall Street Journal:

The move is sure to further aggravate some of the company’s critics. Activist investor Nelson Peltz, in his campaign to win a seat on the P&G board, has bashed P&G for lowering Gillette prices and failing to develop another major new razor that could command more money.

Before it was acquired by P&G in 2005, Gillette was an “aggressive organization,” Mr. Peltz said in September. “They were fast on their feet. I don’t think anybody is accusing P&G of doing that today.”

Gillette typically spent about $1 billion every seven or eight years to develop a new razor system, backed by a massive marketing campaign and accompanied by a price increase. There was the two-blade Sensor in 1990 and the Mach3 in 1998, followed by the Fusion5 in 2005.

The brand long enjoyed dominant market share despite having the priciest products. But in recent years online razor companies stole customers with cheaper blades, home delivery and cheeky marketing, forcing Gillette to defend its turf.

Read more here.

Share this:

  • Email
  • Twitter
  • Facebook

You Might Also Like:

  • Home Price Inflation Heats Up
  • Farm Communities Fight Meat Processors
  • China Started the Trade War
  • Author
  • Recent Posts
Young Research
Latest posts by Young Research (see all)
  • Happy Easter! - April 15, 2022
  • India and China Quietly Eschew Sanctions, Buy Russia’s Oil - March 24, 2022
  • Is there Any Oil Left? Saudi Aramco Says Market Is Tight - March 21, 2022

Search Young Research

Most Popular

  • MARKET CHAOS: This May Take Time, Here’s How to Prepare
  • PRICES SOAR: Diesel Shortage Could Cripple America's Economy
  • Your Survival Guy: “Sell in May, Buy After Labor Day?”
  • All-Powerful Money Managers Voting YOUR Money Targeted by Senate GOP
  • Institutional Investors Fall in Love with Oil, Again
  • COMMODITY CRUNCH: Will Tesla Buy a Cobalt Mine?
  • CRYPTO: Has the Fire Gone Out?
  • The Power of a Compound Interest Table
  • The Innovation Bubble Goes Bust
  • HORDING CASH: Funds Hold the Highest Level of Cash Since 9/11

Don’t Miss

Default Risk Among the Many Concerns with Annuities

Risk and Reward: An Efficient Frontier

How to be a Billionaire: Proven Strategies from the Titans of Wealth

Could this Be the Vanguard GNMA Winning Edge?

Cryptocosm and Life After Google

Warning: Avoid Mutual Fund Year End Distributions

Is Gold a Good Long-term Investment?

How to Invest in Gold

Vanguard Wellington (VWELX): The Original Balanced Fund

What is the Best Gold ETF for Investing and Trading?

Procter & Gamble (PG) Stock: The Only True Dividend King

The Dividend King of the North

You’ll Love This if You’re Dreaming of an Active Retirement Life

RSS The Latest at Richardcyoung.com

  • Joe Biden – Malicious, Incompetent, a Wannabe Left Wing Ideologue?
  • Jean-Pierre: Economy “Not Something that We Keep an Eye on Every Day”
  • Job Market Survival Advice for Graduates and for Those YOU Love
  • The Destructive Rise and Fall of BLM
  • What Would We Do without the Experts?
  • V4 Stands Against North African and Middle Eastern Invasion
  • BUY THE DIPS? Can You Catch a Ginsu Knife?
  • Florida: Enjoy Certain Freedoms and Individual Liberties
  • ENERGY FREEDOM ACT: Ted Cruz Introduces Bill for Energy Independence
  • Consequences of Biden Killing the Keystone Pipeline

About Us

  • About Young Research
  • Archives
  • Contributors

Our Partners

  • Richard C. Young & Co.
  • Richardcyoung.com

Copyright © 2022 | Terms & Conditions

 

Loading Comments...
 

    loading Cancel
    Post was not sent - check your email addresses!
    Email check failed, please try again
    Sorry, your blog cannot share posts by email.