By Sajjad @Adobe Stock

Ryan Felton of The Wall Street Journal reports that Stellantis is revamping its U.S. strategy after the exit of CEO Carlos Tavares, including reviving the Jeep Cherokee and gas-powered Dodge Charger. The company aims to regain market share by focusing on popular models, affordable pricing, and stronger dealer support, hoping to boost sales in 2025. Felton writes:

Jeep is reviving its Cherokee-sized SUV. Dodge is bringing back the gas-engine version of its Charger muscle car. And Ram is hitting pause on its all-electric pickup truck.

In the weeks since the departure of former CEO Carlos Tavares, executives at global automaker Stellantis have been moving swiftly to turn around the U.S. operations, employing a series of changes to jump-start sales again.

At the top of their list is reinvigorating well-known American brands, such as Chrysler and Dodge, whose sales and lineups have withered in recent years. […]

Since the departure, the automaker has essentially shelved the former CEO’s playbook. Stellantis has delayed the release of two high-profile, electric-vehicle models and rehired some executives who had departed under Tavares, including bringing back a retired company veteran to lead the Ram brand. […]

He also pledged to recharge the company’s weaker brands—Chrysler, Dodge and Fiat—using the global automaker’s engineering heft to quickly redesign models and freshen stale lineups. […]

During sales calls with staff, Mahalak said he has found himself rattling off a list of new promotions that had been eliminated in recent years.

“Shoot, this almost feels like the old days again,” Mahalak said.

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