Ford has shifted its strategy from selling a broad lineup of sedans and affordable cars to focusing on higher-margin trucks, SUVs, and performance vehicles like the F-150, Bronco, Maverick, and Mustang, the WSJ reports. The move has boosted profitability but reduced customer choices, with discontinued models such as the Focus and Escape leaving some dealers concerned.
CEO Jim Farley says Ford is targeting more iconic, premium vehicles while preparing new affordable EVs to compete in the changing auto market. The company is betting on customization, electric vehicles, and profitable truck and SUV segments to drive future growth.
