You can learn a lot about the valuation of a company by comparing it to the valuation of other companies. That is especially true in the land of social media stocks where revenues and earnings sometimes donโ€™t exist.

Snapchat, a social-media startup that only recently started generating revenue is valued at $19 billion. Donโ€™t know what Snapchat does? Me either.

According to Quartz, Snapchat allows users to share disappearing photos. Hmmโ€ฆI guess that qualifies as innovation today.

The table below comes from Quartz. It compares Snapchatโ€™s market value to companies with similar market valuations. Apparently, Snapchat is such a valuable service that it has about the same value as one of the worldโ€™s largest aluminum producers, Consolidated Edison (the utility of Americaโ€™s largest city), and Mosaic, a producer of a vital and finite resource that is essential to life. Disappearing photos or a nutrient vital to life on earth. Six of one half dozen of the other I guess? Sound reasonable to you?