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Authentic Brands Continues to Build Shoe Portfolio

July 31, 2023 By Dick Young

By sebra @ Shutterstock.com

Authentic Brands has expanded its portfolio further into shoes with the acquisition of the well known brand, Rockport. Shoshy Ciment reports in Footwear News:

Authentic Brands Group has scooped up Rockport, adding another heritage shoe brand to its growing portfolio.

The company behind dozens of brand and retailer acquisitions announced on Wednesday that the U.S. Bankruptcy Court for the District of Delaware approved the sale transaction of Rockport, a Newton, Massachusetts-based footwear label. Rockport said in June that it filed for Chapter 11 bankruptcy and would put itself up for sale. At the time, the brand said this move was to help it “review and restructure” its assets for the benefit of all stakeholders and to better position it for future growth opportunities.

As of late last month, Authentic had emerged as the stalking horse bidder for Rockport, according to a report in WWD. Terms of the bid were not disclosed, but WWD reported that Authentic said it would need to be reimbursed $1 million for expenses related to the deal if it did not go through, as well as a $1.6 million break-up fee.

The acquisition reunites Rockport with Reebok, the brand’s former parent company that was acquired by Authentic in 2022. Reebok acquired Rockport in 1986 and sold it in 2015.

In a statement, Authentic CEO, founder and chairman Jamie Salter said that Rockport is a “perfect addition” to the company’s portfolio, given the brand’s resonance with active consumers. He noted Rockport’s potential for category expansion into apparel, accessories, outerwear, travel and more.

Read more here.

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Richard C. Young is the editor of Young's World Money Forecast, and a contributing editor to both Richardcyoung.com and Youngresearch.com.
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