By Trong Nguyen @

This week could be the end for the Toys R Us brand, with all stores scheduled to close forever by Friday. But there are some who believe that the toy store chain will rise like a phoenix after new investors get hold of the company’s brand. USA Today reports:

Even as stores enter their final days of the liquidation sale, toy expert Jim Silver, the founder and editor in chief of popular toy review website, isn’t convinced that the Toys R Us story is over.

There are many bidders interested in the Toys R Us brand names, including buyers who understand the potential for a reborn Toys R Us chain.

“I firmly believe there will be Toys R Us stores, bricks-and-mortar, in 2019,” Silver said. “This is the end of the chapter, not the story.”

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