Amazon has dominated the market for smart speakers with Alexa. The allure of being able to shop via voice may have helped Amazon sell its speakers, but voice shopping isn’t catching on.
Bloomberg reports that Amazon has sold about 50 million Alexa devices, but only 2% of people have made a purchase using their voice. And 90% of people who tried to make purchases using Alexa haven’t tried it again. Sans the shopping is Alexa anything more than a better sounding Siri?
About 2% of people with devices that use Amazon’s Alexa intelligent assistant, mostly Amazon’s own Echo line of speakers, have made a purchase with their voices in 2018, The Information reports, citing two unidentified people briefed on the company’s internal figures.
“Millions of customers use Alexa to shop because it is the most convenient way to capture needs in the moment,” a co. spokeswoman told The Information, adding “We want to enable customers to shop in whatever way is easiest for them”
Jeremy Jones, CFA
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