Howard Gold, a columnist at MarketWatch, explains that Millennials are making the same investing mistakes their parents made. But rather than making those mistakes on a clunky old desktop, they’re making them on their smartphones. Millennials’ favorite stocks are those without dividends, and instead of trading for value, they’re trading the stocks of companies they’re familiar with.
According to TD Ameritrade, the five stocks most owned by its millennial customers areโwait for itโApple Inc.ย AAPL,ย +0.26%ย Facebook Inc.ย FB,ย +2.39%ย Amazon.com Inc.ย AMZN,ย +1.35%ย Tesla Inc.ย TSLA,ย +1.03%ย and Netflixย NFLX,ย +2.62%ย almost all staples of millennialsโ daily diet. (Few millennials can afford to drive Teslas, but theyโre way cool, so I guess it counts.)
These also have been among the marketโs hottest stocks over the past few years, until the recent selloffย took some wind out of their sails. None of the millennialsโ top 10 stocks pay boring old dividends, Steven Quirk, executive vice president of TD Ameritradeโs Trader Group, told CNBC.
Quirk said nearly half of the firmโs millennial clients trade on their mobile devices, twice as much as the overall customer base. They โall trade the sameโ social media stocks, he said, including hip losers Snap Inc.ย SNAP,ย -1.16%ย ย and Twitter Inc.TWTR,ย +3.38%ย both nowย below their initial public offering prices, as millennialsย invest in what they know.
Those of us whoโve been around for a while have seen this movie before, and it looks like a bad sequel, like โAlien: Resurrectionโ or โPirates of the Caribbean: Dead Men Tell No Tales.โ
Not so long ago, before the turn of the Millennium, novice investors, caught up in the giddy potential of an internet that was going to โchange everything,โ threw gobs of money into fly-by-night dot-coms and solid technology companies like Cisco Systemsย CSCO,ย +0.42%ย Many of these โinvestorsโ may be parents of millennials, who were born roughly between 1981 and 1997.
A famous E*TRADE ad from that era urged investors to โboot your brokerโ and trade online. Thousands followed that advice, sometimes quitting their real jobs to day trade hot stocks like Yahoo and internet incubator CMGI (which gained almost 5,000% in five years) dozens of times a day. Sure, they used clunky old desktop PCs rather than sleek iPhones, but the result was exactly the same:ย Very few made any money.
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