Ryan Felton of The Wall Street Journal reports that Stellantis is revamping its U.S. strategy after the exit of CEO Carlos Tavares, including reviving the Jeep Cherokee and gas-powered Dodge Charger. The company aims to regain market share by focusing on popular models, affordable pricing, and stronger dealer support, hoping to boost sales in 2025. Felton writes:
Jeep is reviving its Cherokee-sized SUV. Dodge is bringing back the gas-engine version of its Charger muscle car. And Ram is hitting pause on its all-electric pickup truck.
In the weeks since the departure of former CEO Carlos Tavares, executives at global automaker Stellantis have been moving swiftly to turn around the U.S. operations, employing a series of changes to jump-start sales again.
At the top of their list is reinvigorating well-known American brands, such as Chrysler and Dodge, whose sales and lineups have withered in recent years. […]
Since the departure, the automaker has essentially shelved the former CEO’s playbook. Stellantis has delayed the release of two high-profile, electric-vehicle models and rehired some executives who had departed under Tavares, including bringing back a retired company veteran to lead the Ram brand. […]
He also pledged to recharge the company’s weaker brands—Chrysler, Dodge and Fiat—using the global automaker’s engineering heft to quickly redesign models and freshen stale lineups. […]
During sales calls with staff, Mahalak said he has found himself rattling off a list of new promotions that had been eliminated in recent years.
“Shoot, this almost feels like the old days again,” Mahalak said.
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