October 9, 2009
Entry #5 on my list of the 10 biggest mistakes that investors make is focusing on potential return before risk. I have been in the investment business for over four decades and I can tell you that the most successful investors are those who evaluate risk ahead of return. The first question I ask before I make any investment is how much can I lose? I advise the same strategy for you. Those investors putting prospective returns ahead of risk most often make emotionally charged decisions that lead to investment ruin. Make risk your primary focus. Only then should you consider potential return. At both my family-run investment company and in my monthly strategy reports we put risk ahead of return. Please join us.
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