Driven: How Henrik Fisker Aims to Floor the Auto Industry – Chuck Squatriglia, WIRED.com
The big automakers are bogged down by excessive management and staff. They’re inefficient. We’re modern, fast, and light. Take the design process: At a typical car company, it lasts about 12 months. At Fisker it’s two. And we don’t feel the need to create every component in-house, either. We encourage suppliers to use our vehicles as a test bed for new ideas. Then we help them develop the technology and adapt it to our car.
Jeremy Jones, CFA
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