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Can Banks Compete with Apple Pay and PayPal?

January 24, 2023 By Jeremy Jones, CFA

By Black Salmon @ Shutterstock.com

Banks are tired of sharing their customer experience with Apple and PayPal. Now, they want to develop their own digital wallets to compete. AnnaMaria Andriotis reports in The Wall Street Journal:

Big banks are teaming up to launch a digital wallet that people can use to shop online.

Wells Fargo, Bank of America Corp., JPMorgan Chase & Co. and four other banks are working on a new product that will allow shoppers to pay at merchants’ online checkout with a wallet that will be linked to their debit and credit cards.

The digital wallet will be managed by Early Warning Services LLC, the bank-owned company that operates money-transfer service Zelle. The wallet, which doesn’t have a name yet, will operate separately from Zelle, EWS said.

EWS, whose owners also include Capital One Financial Corp., PNC Financial Services Group Inc., U.S. Bancorp and Truist Financial Corp., TFC plans to begin rolling out the new offering in the second half of the year.

One goal of the new service is to compete with third-party wallet operators such as PayPal Holdings Inc. and Apple Inc.’s Apple Pay, according to people familiar with the matter. Banks are worried about losing control of their customer relationships. Apple, in particular, poses a big threat. The tech giant has moved further into financial services and is working on a savings account with Goldman Sachs Group Inc. and a buy now, pay later offering.

EWS’s owner banks are also trying to cut down on fraud. Customers using their wallet wouldn’t have to type in their card numbers, which can raise the risk of fraud and rejected payments that result in lost sales.

The banks expect to enable 150 million debit and credit cards for use within the wallet when it rolls out. U.S. consumers who are up-to-date on payments, have used their card online in recent years and have provided an email address and phone number will be eligible.

Read more here.

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Jeremy Jones, CFA
Jeremy Jones, CFA, CFP® is the Director of Research at Young Research & Publishing Inc., and the Chief Investment Officer at Richard C. Young & Co., Ltd. CNBC has ranked Richard C. Young & Co., Ltd. as one of the Top 100 Financial Advisors in the nation (2019-2022) Disclosure. Jeremy is also a contributing editor of youngresearch.com.
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