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Now that Your Survival Guy has made clear my concerns about Vanguard, why and how should you move to Fidelity?

First, the most important reason for moving to Fidelity Investments is because it is still a family run business. Itโ€™s run by the founderโ€™s granddaughter, Abigail Johnson. It is not a publicly traded company like BlackRock, pressured to meet Wall Streetโ€™s quarterly earnings expectations.

Second, now that Vanguard is being run by a former prince of BlackRock, is it in play for a takeover? After all, when youโ€™re in the business of growing assets under management, the easiest way is to buy them. But I remember the late great Jack Bogle vehemently disagreed with this approach. Bogle understood that this is a relationship business and always will be. In life, you donโ€™t just buy your relationships. Thatโ€™s ugly. The same is true with money. You canโ€™t buy a personal connection. You canโ€™t buy trust.

Third, my father-in-law Dick Young worked in Boston 50 years ago and remembers like it was yesterday calling on his client Fidelity Investments. Thatโ€™s a lot of history. Donโ€™t be fooled by investment advisers who add up their ages to tout their history. They probably werenโ€™t even born yet when Dick was having lunch with Fidelity execs.

Fourth, when you move to Fidelity Investments on your own, you may be hounded like the new kid in school, befriended by them to use their investment adviser services. This is not my intent for you. My intent is self-serving. My intent is to be your classroom guideโ€”to guide you through the process, to shepherd you through the ratโ€™s nest of documents. I donโ€™t want you picked on like a newbie.

Fifth, we will develop an investment plan to help you invest like a Prudent Man. In the September 2015 issue ofย Richard C. Youngโ€™s Intelligence Report, Dick Young wrote:

The Prudent Man Rule is based on common law stemming from the 1830 Massachusetts court formulationย Harvard College v. Amory.ย The Prudent Man Rule directs trustees โ€œto observe how men of prudence, discretion and intelligence manage their own affairs, not in regard to speculation, but in regard to the permanent disposition of their funds, considering the probable income, as well as the probable safety of the capital invested.โ€

Since I started our family investment management firm in 1989, I have operated under the assumption that the Prudent Man Rule to this day carries as much weight as it did in 1830. Common sense and prudence just donโ€™t go out of styleโ€”ever.

Sixth, there is no initial cost for my counsel. Yes, once youโ€™re on board, the red carpet will be rolled out for you, and youโ€™ll become a client, getting what you paid forโ€”help investing at Fidelity. Nice move.

Action Line: Investing for generational wealth can be complicated. Allow me to help make it simple. Times are changing. Letโ€™s talk. But only if youโ€™re serious.

Originally posted on Your Survival Guy.