Renewables Now reports that German solar power inverter compnay, SMA Solar Technology, will be hiring a “massive” number of Americans for its push into the U.S. market, which its CEO Pierre-Pascal Urbon calls “extremely attractive.”
The company announced Thursday it has named Charles Ellis vice president of distributed sales, and Andrew Mears vice president of strategic sales. It did not give specific figures as regards to its recruitment plans, but said several positions will be created to support the sales group. Target regions such as California and the Northeast will see significant expansion, SMA added.
The US solar market had a record-breaking 2016. It installed 14.76 GW direct current (DC), almost double what was added in 2015, according to GTM Research and the Solar Energy Industries Association (SEIA). Pierre-Pascal Urbon, SMA CEO, said residential, commercial and utility customers have “reached a tipping point in recognizing the critical importance of the inverter” and the US has turned into an “extremely attractive market”.
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