The Trump Organization has launched Trump Mobile, a new conservative-leaning wireless service featuring a $499 Trump-branded smartphone and a $47.45 monthly plan, referencing Trump as the 45th and 47th U.S. president. Announced at Trump Tower, the service promises U.S.-based customer support, American-made phones, and bundled perks like telemedicine and roadside assistance, according to Reuters. While branded with the Trump name under license, the Trump Organization isn’t directly involved in manufacturing or network operations. The move reflects a broader trend of ideologically aligned products targeting conservative consumers, entering a saturated U.S. mobile market dominated by major carriers. Reuters writes:
The Trump Organization launched a self-branded mobile service and a $499 smartphone on Monday, dubbed Trump Mobile, signaling a new effort to court conservative consumers with a wireless service positioned as an alternative to major telecom providers.
The new mobile venture, announced at Trump Tower in Manhattan, will include call centers based in the United States and phones made in America, the organization said. […]
The new network will be available for a subscription price of $47.45 per month, a reference to Trump, who was the 45th President in his previous term in office and is now serving as the 47th President. […]
The U.S. mobile network market is dominated by three national carriers: Verizon, AT&T, and T-Mobile, which together control over 95% of the wireless market. These companies operate massive, capital-intensive infrastructures and offer bundled services to tens of millions of subscribers.
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