Apple is entering a new era as John Ternus begins his first iPhone launch event as CEO, following Tim Cook’s 15-year tenure. The company is expected to introduce its first foldable iPhone, potentially priced above $2,000, alongside the new iPhone 18 Pro models.
The iPhone 18 Pro is expected to feature a faster processor and improved cameras, while major design changes are unlikely. Apple may also change its usual launch strategy by delaying the standard iPhone 18 models until early 2027, which could help spread sales more evenly throughout the year.
Apple is also expected to unveil the Apple Watch Series 12 and Apple Watch Ultra 4, with hardware and software improvements. Overall, the event will be significant not only because of the new products but also because it will showcase Ternus’s leadership and vision for Apple’s next chapter.
