The Silicon Valley Bank (SVB) State of the U.S. Wine Industry 2026 report finds that the American wine sector is in the midst of a multi‑year demand correction, with total sales volume and value slipping in 2025 compared with 2024.
Oversupply and declining consumption—especially among younger adults—have pressured margins and inventories, but the rate of decline is slowing, and the market is expected to bottom out in 2027–2028 before modest growth returns.
Top‑performing wineries are those that pivot to stronger direct‑to‑consumer engagement, brand clarity, and hospitality‑driven approaches, while others face steeper declines without strategic adaptation.
