Is there an Apple without the iPhone? With the bulk of sales coming from iPhones, Apple is dependent on the smartphones to keep growing. The new iPhone X is an attempt to keep the momentum by offering a more advanced phone at a higher price point. This is new territory for Apple, but necessary to fend off threats from Samsung and other competitors. Tripp Mickle reports at the WSJ:
Rivals such as Samsung have matched or leapfrogged ahead of Apple’s smartphone features, introducing larger displays using organic light-emitting diode (OLED) technology and water resistance before Apple did. Meanwhile, rival smartphone makers in China are closing the gap offering similar features at far lower prices.
That has contributed to slower sales growth: Apple’s share of the global smartphone market slipped to 14.5% last year from 19.4% in 2012, according to Strategy Analytics, a market-research firm.
Apple touted the iPhone X, which it pronounces “iPhone Ten,” as the future of the smartphone. “It is the biggest leap forward since the first iPhone,” said Apple Chief Executive Tim Cook.
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