The free lunch may be over. Thatโ€™s the thinking by insurers offering variable annuities. Theyโ€™ve gotten pretty fat at the trough during the secular decline in interest rates. Now, with profits harder to come by, theyโ€™re scaling back sales of variable annuities.

Industry-wide variable annuity sales were off by 7% in the first quarter compared to a year ago. But donโ€™t worryโ€”insurers will be just fine. As the president of the Americas for MetLife recently said, โ€œWe will manage this business prudently, but I think you can understand why we have no interest in exiting the variable annuities business.โ€ Heโ€™s referring to the 375,000 variable annuity contracts sold by MetLife over the past three years. Only 250 of those contracts have a living benefit that is โ€œin the moneyโ€ as of the end of March.

The companyโ€™s chairman said, โ€œWe have identified significant opportunities for us to continue our growth in a way that is disciplined, meets consumer needs and will position us to achieve return on equity expansion.โ€ The language heโ€™s using may make shareholders giddy but doesnโ€™t give retirees the warm fuzzy feeling they expect from the people theyโ€™re relying on in old age.