Is $5 billion spent on a company’s headquarters really money well spent? In the following article about the construction of the Apple’s new Mothership it seems as if those who remain are still worried about not disappointing Steve Jobs. Has Apple lost its edge?
Amid all the fanboy anticipation, though, Apple has also taken some knocks for the scale and scope of the thing. Investors urging Apple to kick back more of its bounty to shareholders have questioned whether the reported $5 billion in construction costs should have gone into their own pockets instead of a workplace striving for history. And the campus’s opening comes at a point when, despite stellar earnings results, Apple has not launched a breakout product since Jobs’ death. Apple executives want us to know how cool its new campus is—that’s why they invited me.
Read more here.
STEVE JOBS LAST APPEARANCE Presentation to the Cupertino City Council June 7 2011
Latest posts by E.J. Smith (see all)
- You’ve Read the Last Issue of Intelligence Report: MTI and RAGE Gauge - December 14, 2017
- Ranching in Wyoming, Slow Money, and Finding the Key to Your Success - December 13, 2017
- Can Apple Ever Catch Up in Streaming Music? - December 12, 2017