This stock market is like a beauty contest where the recognizable names get all the attention. So far this year Apple, Google, and Microsoft account for about a third of the return for the S&P 500. Worse yet, Apple, Google, Microsoft, Facebook and Amazon account for about two-thirds of the return for the S&P 500. And how about all the attention from Wall Street? According to Bloomberg the number of analyst recommendations on each of these five stocks is: Apple 51, Google 50, Microsoft 37, Facebook 53, and Amazon 42. The rest of the stocks in the S&P 500 have an average of only 23 analyst recommendations. That’s a lot of attention on just five companies.

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