In 2017 Amazon shipped an amazing 5 billion items to customers who were part of its Prime membership program. The year was the first that Amazon has released such detailed information on its Prime business. TechCruch reporter Sarah Perez writes:
Amazon still won’t officially reveal how many consumers worldwide participate in its Amazon Prime membership program, but it did today offer a few new stats related to that program’s adoption and growth. The company on Tuesday announced that more new, paid members joined Prime worldwide in 2017 than any other year. It also noted that over 5 billion items worldwide shipped with Prime in 2017, including via one-day and two-day shipping.
The company has never before released details around how many items it has shipped via Prime in a year’s time, and declined to provide last year’s figures for comparison purposes.
The closest it got last year was revealing that over a billion items shipped via Prime and Fulfillment by Amazon during the 2016 holidays.
To some extent, the increases in membership and shipments represent the expanded reach of Prime in 2017, and its more recent arrival in key markets – not only its ability to convert online shoppers to paying members.
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