Young Research & Publishing Inc.

Investment Research Since 1978

Disclosure

  • About Us
    • Contributors
    • Archives
    • Dick Young’s Safe America
    • The Final Richard C. Young’s Intelligence Report
    • You’ve Read The Last Issue of Intelligence Report, Now What?
    • Dick Young’s Research Key: Anecdotal Evidence Gathering
    • Crisis at Vanguard
  • Investment Analysis
    • Bonds
    • Currencies and Gold
    • Dividend Investing
    • ETFs & Funds
    • Investment Strategy
    • Retirement Investing
    • Stocks
    • The Efficient Frontier
  • Investment Counsel
  • Dynamic Maximizers®
  • Retirement Compounders®
  • Free Email Signup

Are Fewer Commercials the Answer for Broadcast TV?

March 6, 2018 By Jeremy Jones, CFA

By Dmitriy Karelin @ Shutterstock.com

Fox Network Group’s ad chief wants to reduce TV ad time to two minutes an hour by 2020 from over 13 minutes today. Fox would need to boost price in order to cut volume, but an 85% reduction in commercials would be a hit with consumers.  

The WSJ has more.  

The shift is contingent on the industry changing the way it buys and sells media. Mr. Marchese wants to sell ads using a metric based on time spent with content, versus the number of views. 

“The two minutes per hour is a real target for Fox, and also our challenge for the industry,” said Ed Davis, chief product officer for ad sales at Fox Networks Group, in an email. “Creating a sustainable model for ad-supported storytelling will require us all to move.” 

Mr. Marchese’s 2020 goal was part of his closing remarks. “It was sort of an aspiration or goal. Not a declaration,” said one ad buyer who attended the event. “His whole closing section was about the value of the commercial and if they can provide more value by limiting commercials and creating new commercialization it will be better for networks’ health and better for advertisers.” 

The move is in line with a trend toward fewer ads on TV, as consumers increasingly ditch ad-supported cable and broadcast television for ad-free streaming platforms like Netflix and Amazon. 

Read more here.

Share this:

  • Email
  • Twitter
  • Facebook

You Might Also Like:

  • Dividends Then and Now Are the Answer
  • New Update! Ken Fisher Won’t Take No for an Answer
  • Advanced Technology Manufacturing Coming Back to America
  • Author
  • Recent Posts
Jeremy Jones, CFA
Jeremy Jones, CFA, CFP® is the Director of Research at Young Research & Publishing Inc., and the Chief Investment Officer at Richard C. Young & Co., Ltd. Richard C. Young & Co., Ltd. was ranked #5 in CNBC's 2021 Financial Advisor Top 100. Jeremy is also a contributing editor of youngresearch.com.
Latest posts by Jeremy Jones, CFA (see all)
  • Is It Time to Talk About the Defects of Index Funds Now? - August 12, 2022
  • Disney Catches Netflix in Streaming Wars - August 11, 2022
  • Prices for Electric Vehicles Going UP - August 10, 2022

Search Young Research

Most Popular

  • If the Phone Doesn’t Ring…It’s Me
  • Big Corporations Making Big Investments
  • DESANTIS RESISTS: Suspends Soros-Funded Destruction of America
  • Federal Reserve Governor Signals MORE Big Rate Hikes
  • SHOCK: Home Prices FALL in San Francisco as Market Dries Up
  • Your Retirement Life: Let the Slow and Steady Be Your Way of LIFE
  • Resilient Nordic Market Spawns Fast Growing Offshoot
  • The Power of a Compound Interest Table
  • Vanguard Wellesley (VWINX) vs. Wellington (VWELX): Which Fund is Best?
  • BIDEN UNCONVINCING: Saudis Holding Fire on Spare Capacity

Don’t Miss

Default Risk Among the Many Concerns with Annuities

Risk and Reward: An Efficient Frontier

How to be a Billionaire: Proven Strategies from the Titans of Wealth

Could this Be the Vanguard GNMA Winning Edge?

Cryptocosm and Life After Google

Warning: Avoid Mutual Fund Year End Distributions

Is Gold a Good Long-term Investment?

How to Invest in Gold

Vanguard Wellington (VWELX): The Original Balanced Fund

What is the Best Gold ETF for Investing and Trading?

Procter & Gamble (PG) Stock: The Only True Dividend King

The Dividend King of the North

You’ll Love This if You’re Dreaming of an Active Retirement Life

RSS The Latest at Richardcyoung.com

  • Is Merrick Garland Taking the Blame to Protect Biden?
  • Our Commander-in-Chief Fumbles On
  • Buying A Boat: Who’s Looking Out for You?
  • DOJ Career Officers Disgusted by Garland’s Political Raid on Trump
  • Dick Young’s Investing in Fine Wine
  • If It Smells Fishy … ?
  • The Great Jon Rappoport on Kari Lake
  • How’s the Economy?
  • Your Survival Guy’s Favorite Number is 72: Here’s Why
  • DEMOCRATS PLAY DIRTY: Megynn Kelly Calls Bulls#$t on “Classified Documents” Story

About Us

  • About Young Research
  • Archives
  • Contributors

Our Partners

  • Richard C. Young & Co.
  • Richardcyoung.com

Copyright © 2022 | Terms & Conditions

 

Loading Comments...
 

    loading Cancel
    Post was not sent - check your email addresses!
    Email check failed, please try again
    Sorry, your blog cannot share posts by email.