Arick Wierson of The Robin Report tells readers the AR revolution in retail is (almost) here. Wierson writes:
Augmented Reality (AR) is emerging as a game-changing technology in the retail sector with the promise of revolutionizing the way consumers interact with brands and products. AR technology empowers the user to see his or her real-world environment overlaid with valuable digital data. Although some estimates predict that as many as 1.73 billion consumers will be using AR in some way by 2024, we think this number is either grossly overly aggressive or using a definition of AR that is so wide that it is rendered nearly meaningless. For all its luster and promise, the technology itself as well as both retailers’ and consumers’ willingness to adopt it in a major way is still a few years out.“AR is coming. In a world where technology reigns supreme, AR stands as the knight in shining armor for the retail industry. Its ability to blend digital and real-world experiences will continue to transform shopping into a smarter, more immersive, and, frankly, cooler endeavor.” […]
But make no mistake, AR is coming. In a world where technology reigns supreme, AR stands as a knight in shining armor for the retail industry. Its ability to blend digital and real-world experiences will continue to transform shopping into a smarter, more immersive, and, frankly, cooler endeavor.
Whether consumers are trying on clothes virtually from their homes, exploring a digital furniturestore, or experimenting with new shades of blush, AR has the ability to accompany them along every critical point in their shopping adventure, making each experience more exhilarating than ever before. Retailers are poised to capitalize on AR\’s potential, leveraging its capabilities to enhance customer engagement and transform the shopping landscape. As AR continues to evolveand integrate with everyday life, the future of retail looks set to be a dynamic, engaging, and immersive journey. To paraphrase Colorado Buffaloes’ phenom and cultural zeitgeist of the moment, head coach Deion Sanders aka Coach Prime, ‘AR Coming.’
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