BOSTON, January 25, 2017 — The Boston Celtics and GE today announced a multi-year partnership in which the world’s leading digital industrial company will become the team’s exclusive Data and Analytics Partner. GE, which moved its global headquarters to Boston in 2016, will receive a number of marketing assets, including the first jersey patch partnership in the team’s history, beginning in the 2017-18 season.
A key component of the relationship will center around GE’s ability to provide the 17-time NBA Champions with its best-in-class expertise, products and insights across data science, medical equipment, and lighting solutions.
The Celtics will seek to leverage GE’s expertise in a variety of areas, including player performance, injury prevention, and business optimization.
GE will be woven into the fabric of the Boston Celtics both literally and figuratively. Their leadership in innovation, analytics, and technology will help us to be as competitive as we can be in everything from optimizing our facilities and equipment to player performance.
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