T.V. sets are falling out of favor with consumers and fast. According to a recent study released by the Pew Research Center the percentage of Americans who consider television a necessity dropped 10 percentage points from 2009. The drop was the largest among a group of 12 items covered in the Pew Study. Ironically though, while fewer consumers consider a television set a necessity, T.V. ownership per household reached a record in 2009.