By Artem @Adobe Stock

Sebastian Herrera of The Wall Street Journal tells his readers that Amazon aims to make online car purchases as seamless as getting everyday essentials. He writes:

Willie Hall loves to browse and buy cars online, but he wants more options. Soon, he may turn to Amazon.com.

“I’m already a Prime member,” said Hall, who lives in Colorado and bought a used Fiat 500 Abarth on

Carvana in 2021. “I’ve been with Amazon for God knows how long and know the way they operate.”

Amazon is eager to see just how many Willie Halls there are in the U.S. The company last month said shoppers next year will be able to browse, finance and complete a purchase of Hyundai vehicles on Amazon. Shoppers will only have to visit a dealership to pick up their car; the company is also working on delivering the vehicles.

Car sales represent Amazon’s next bet in e-commerce dominance and come after the Covid-19 pandemic made online car purchases more popular. […]

Sullivan, the dealer in Santa Monica, said since the height of the pandemic most of his customers have returned to purchasing their vehicles in person.

He is hoping Amazon can lure a share of customers back to online purchases. “People will go to Amazon,” he said.

Read more here.