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Are you working with a fiduciary? What is a Fiduciary? In โ€œThe Fiduciary Principle: No Man Can Serve Two Masters,โ€ the founder of The Vanguard Group, John (Jack) Bogle, explained the fiduciary duty as follows: โ€œThe fiduciary is expected to act at all times for the sole benefit and interests of the principal, with loyalty to those interests.โ€ Nowhere in Bogleโ€™s full definition (here) does he mention allowing a firmโ€™s politics to guide it. But thatโ€™s exactly what has happened with ESG.

ESG has turned into a money gathering, fee-charging, machine. Not everyone wants to save the world with their money. Because it may not be the best use of their money. Your Survival Guy recycles. But does ESG belong as a guiding force in a portfolio? Is it serving two masters? Quite simply, ESG was a way to gather assets and charge higher fees in a declining fee environment in the name of doing good with other peopleโ€™s money.

If you pull up an advisorโ€™s website, you can be hit with ESG promos right on their home page. If not, chances are you can still find it, but less so as itโ€™s become a livewire issue. But itโ€™s still there. And when thereโ€™s a pause in your advisorโ€™s voice when you ask about the firmโ€™s policy on ESG, you have to wonder if heโ€™s trying to figure you outโ€”serving two masters is no way to invest.

Action Line: Work with a fiduciary. And make sure heโ€™s not serving two masters. When youโ€™re ready, letโ€™s talk.

Originally posted on Your Survival Guy.ย