Home health care devices are hot. This year’s consumer electronics show is packed with home health devices including a wrist band that checks your blood pressure and an band to track a baby’s heart beat in-utero.
“A lot of these companies are moving full steam ahead in terms of collecting data and using it to help the personalization of the customer,” said Anshel Sag, an analyst with Moor Insights & Strategy. “I just got an email about a bladder monitor.”
Helping to drive this shift in the market are both the improvement in sensor accuracy, which increases a company’s likelihood of getting a device cleared by regulators, and the advances in data processing.
“All these things have matured where they don’t feel like they’re proof of concept,” said Mr. Sag. “You’ll see more of these devices giving users more actionable things to do based on their data.”
Yet this proliferation of devices that collect potentially sensitive health data comes as last year’s tech news remains fresh in consumers’ minds: 2018 was the year of Facebook’s Cambridge Analytica scandal, Europe’s sweeping General Data Protection Regulation privacy rules, contentious congressional hearings for tech executives and the revelation of multiple major security breaches.
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Jeremy Jones, CFA
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