Apple is building a massive new headquarters nicknamed the “Spaceship.” Will Apple fall victim to “Kessler’s Law?”

I like this common (sense) barometer from Andy Kessler writing at The Wall Street Journal:

Wall Streetโ€™s most successful players get ahead of the news, understand a CEOโ€™s mind, and figure out where the company is going. To do this, I often use what I call the โ€œHQ Indicator.โ€ Itโ€™s for those playing long ball, not day traders, but it is simple. When a company announces it is moving its executives into a lavish palace, itโ€™s often time to get out.

Consider the Frank Gehry-designed IAC Building in Manhattan, completed in 2007. Itโ€™s the deconstructivist-style headquarters for InterActiveCorp , owners of CollegeHumor and Tinder. I find it ugly. And IAC stock deconstructed itself, going from around $40 in 2007 to under $15 two years later, though it has since rebounded.

Or the $1.7 billion Time Warner Center overlooking New Yorkโ€™s Central Park. Opened in October 2003, itโ€™s a โ€œcity within a building.โ€ Time Warnerโ€™s stock was $45 at the time, hit $68 in January 2007 and then dropped to $17 two years later. It didnโ€™t get above $45 again until 2012.

Why does the HQ Indicator work? Investors in public companies have no control and are at the whims of management. Are a companyโ€™s leaders frugal, or do they spend shareholdersโ€™ money like drunken sailors? Are they modest or do they have the hubris that leads to an edifice in honor of the CEOโ€™s greatness and legacy? Will management be tempted to rush to fill the huge swaths of new empty headquarters space, often taking on questionable businesses?

Read more here.