Stocks have been wild lately. They swing up; they swing down. Listen to the boys and girls on CNBC and you hear, โ€œYou bet this marketโ€™s got some legsโ€”it should continue up.โ€ Then the next morning Spain has trouble selling bonds, and stocks fall 100 points at the open. You could have had a better night watching Modern Family.

For my money, itโ€™s the increase in dividends that makes a stock go up. You buy a stock, it pays a dividend, and then next year it increases that dividend. Whatโ€™s not to like?

If a company increases its dividends for a loooong time, then it becomes one of the dividend eliteโ€”like Procter & Gamble. P&G announced an increase in its dividend last week. It has increased its annual dividend for 55 consecutive years.

โ€œWe increased our quarterly dividend by 9%, making this the 121st consecutive year that P&G has paid a dividend and the 55th consecutive year that the dividend has increased,โ€ wrote CEO Robert A. McDonald in his 2011 letter to shareholders. โ€œOver the past 55 years, P&Gโ€™s dividend has increased at an annual compound average rate of approximately 9.5%.โ€

P&Gโ€™s dividend per share is $2.248. The stock sells for $66.57, giving it a dividend yield of 3.38%. If history is any guide, it might increase its dividend by 9% for the next 55 years. Compounding anything at 9% for 55 years gives you 114 times more than what you started with.

Letโ€™s say you buy a share of P&G for $66.57 and the compounded growth rate of the dividend is 9% for 55 years. The dividend on your share in 2067 would be $256.27. If the stock still yields 3.38%, your share will be worth $7,581.95. Thatโ€™s one way you can justify buying their razors.

For more on investing for dividends, check out Income Investors: Be Not Afraid. The chart below is from the post and compares the difference in performance of the highest yielding 10% of stocks and the lowest yielding 10% of stocks.